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Photo: Dirk Engelhardt

30.3.06

virtual dschungle 5 - talks about Media facades in Vienna

URBAN SCREENS is a concept developed by Mirjam Struppek. It investigates how the currently commercial use of outdoor screens can be broadened with cultural content. We address cultural fields as digital media culture, urbanism, architecture and art. We want to network and sensitise all engaged parties for the possibilities of using the digital infrastructure for contributing to a lively urban society, binding the screens more to the communal context of the space and therefore creating local identity and engagement. The integration of the current information technologies support the development of a new integrated digital layer of the city in a complex merge of material and immaterial space that redefine the function of this growing infrastructure.

URBAN SCREENS defined as various kinds of dynamic digital displays in urban space such as LED boards, plasma screens, information terminals but also intelligent architectural surfaces being used in consideration of a well ballanced, sustainable urban society - Screens that support the idea of public space as space for creation and exchange of culture and the formation of public sphere by criticism and reflection. Its digital nature makes these screening platforms an experimental visualisation zone on the threshold of virtual and urban public space.

(Mirjam Struppek)