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Photo: Dirk Engelhardt

28 January 2007

Billboard ban in Sao Paulo against visual pollution

A callenge against the consumer society, "aiming for a complete change of culture": By a margin 45 to 1 city officials in Sao Paulo, Brazil, have voted to ban all outdoor advertising. From Jan. 1 2007 there will be released as part of the 'clean city' law, against billboards, neon signs and electronic panels.

permalink posted by Mirjam 14:50

URBAN SCREENS a project by Urban Media Research Berlin, investigates how the currently commercial use of outdoor screens and related infrastructure for digital moving images in urban space can be broadened with cultural content. We address cultural fields as digital media culture, urbanism, architecture and art. We want to network and sensitise all engaged parties for the possibilities of using the digital infrastructure for contributing to a lively urban society, binding the screens more to the communal context of the space and therefore creating local identity and engagement. The integration of the current information technologies support the development of a new integrated digital layer of the city in a complex merge of material and immaterial space that redefine the function of this growing infrastructure of digital moving images.

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