urban screens 05introductionsessionsspeakers
urban screens 05introductionsessionsspeakersphotosphotos


Conference Sessions

Shaping the Urban Mediascapes
Architecture has always been a communication tool. Slowly but surely, our media saturated culture has changed the image of the city and its urban landscape. More then ten years after Nouvel, Venturi and Ito have coined the vision of "media buildings" - the architecture in the information society, what is the current relation between architecture, media and public space? What are the contemporary views on designing the fusion of new technology and the cityscape in order to visualize the urban information flows?

Addressing the Social Value and Civic Culture through Participation
Mediated interaction and confrontation with fellow citizens can create new forms of civil culture and responsible use of public space. How can we change from consumer entertainment to participation for a wide range of users, allowing them to be involved in the production of space? Can we strengthen the long-term value of local identity and cultural diversity through open access to screens? “Screening platforms" could give the urban society the chance to engage with local culture, social integration, education and political discourse etc.

Opening the Commercial Use of Outdoor Screens
New advertising strategies constantly improved ways of addressing the audience in public space. Currently, there is a growing interest in exploring the potential of non-commercial uses of the screening infrastructure. Which economic factors now open the "moving billboards" for alternative content? Does this generate additional value for its operators and "users"? What are the challenges for newly formed public-private partnerships?

Future Technology of Outdoor Screens
How far are we from visions like “minority report”? Which technical limits currently exist to the possibilities of Urban Screens and which technologies will influence the future development of the urban media sphere? Looking at the evolving cooperative content production techniques in the digital world it might be a challenge to connect them with the real space trough the use of urban screens.

Experiences with New Content Creation and Curation
Extending the time slots on outdoor screens for non-commercial content requires investigation of new strategies and cooperation in content production. What can be learned from recent practical experiences and evaluation studies with new and old cultural content for urban Screens? Going into public space we face issues like a transient audience, visual and sonic competition and the issue of censorship. How can be dealt with the existing commercial domination and the nuances between art, interventions and entertainment to stimulate a lively culture?